Start free with no card — a real assistant on your site from day one. Upgrade only when you outgrow it. Plans are priced by conversations a month, never per answer, and a busy month never means a surprise bill or a silent widget.
A real assistant on one site, to get started.
The core plan for a small business.
For a busier site.
For a high-volume site.
Not technical? We do the whole setup for you.
The done-for-you fix. We write and publish the improvements, so you do not have to.
No. The Free plan needs no card and is free for as long as you like. You add a payment method only if you choose to upgrade.
It does not have to be. As well as your website, the agent answers from any FAQs and information you give it, including things your site does not mention, so you can brief it like a new member of staff. And it gets richer over time: when a question comes up that nothing covers yet, it captures the customer's name, phone and email and drops the enquiry into your Inbox so nobody is left waiting. When you answer it there, you can save it as an FAQ in one click, and the agent handles it itself next time.
Yes. Add your phone number and address in your dashboard Settings, and the chat shows a tap-to-call “Call us” button and a “Get directions” button that opens the map to your door. It is the fastest way for someone who is ready to book or visit to reach you. Leave either field blank to hide that button.
No. Every answer is checked against your own content before it is sent. If it cannot be supported by your website or FAQs, the agent hands it to you instead of guessing.
Yes. Paste your website address into the live demo and ask it anything a customer would, in about a minute, with no signup.
Yes. You can move up or down a plan, or cancel, at any time.
A free plan and three paid plans, priced by conversations a month: Free at £0 for 50 conversations, Solo at £19 for 500, Growth at £49 for 2,000, and Business at £119 for 10,000. Yearly billing gives you two months free. There is never a charge per answer.
By how many conversations your site has, not by how big it is. A conversation is one visitor chat. If you are not sure, start on Free — it is a real, working assistant — and your dashboard shows you how many conversations you are having each month, so you upgrade only when you actually outgrow it.
Nothing breaks and no customer is left waiting. We keep answering through a small grace buffer and show you a friendly nudge to move up. Only if you stay over does the widget switch to taking the visitor's email for you instead — still helpful, never silent — and you are never hit with a surprise bill.
Each plan is for one website. If you run more than one, you set each up on its own plan, so every site gets its own assistant tuned to just that site's content. That is deliberate: an assistant that answers from one focused site gives better, more trustworthy answers than one trying to cover several at once.
Yes. Our done-for-you setup is a one off 149 pounds. We install PlainAnswer on your website, read your content, tune your first answers, and test it live. It is all done remotely, so you do not need to be technical and you do not need to do anything yourself.
Mainly your website address, since PlainAnswer reads your site itself. To add the one line of code that shows the chat button, you either paste it yourself using our simple steps, or give us a temporary login to your website so we can add it for you. Optional extras that help are any FAQ document, your opening hours and contact email, and your brand colour.
Every month, Growth and Business customers get a plain report built from their own agent's conversations: the real questions customers asked, the topics the website is missing, and simple content ideas to win more enquiries. It shows you exactly what to improve, in your customers' own words. It is included at no extra cost. If you would rather we did the work, the monthly SEO service below writes and publishes those improvements for you.
The report shows you what to improve; the service does it for you. For 149 pounds a month we turn the real questions your customers ask your agent into finished SEO pages and FAQs on your website: the topics people search for in their own words, and the pages your site is missing, written and published for you. It uses your own customer data, and you can add it to any plan.
Yes. Both the setup and the monthly SEO service are done remotely. We never need access to anything beyond adding one line of code to your website, and we never ask for passwords by email or any payment details.