The client with a legal problem at 11pm instructs the firm that answers first
Someone with a pressing legal worry does not wait for office hours. They land on your site, want to know if you handle their kind of matter, what it costs and how to start, and if your website cannot answer, they move to the next firm. PlainAnswer puts a warm assistant on your site that answers those questions from your own content, and captures the enquiry for a solicitor to follow up. It never gives legal advice, and it never invents.
See it answer on your own site →Your website is the new first phone call
Most people now check the site before they ring. They want to know quickly whether you are the right firm for them. If the answer is not obvious, they leave, often to a firm no better than yours that simply made it easier to take the first step. PlainAnswer answers that first question instantly and turns the visitor into a named enquiry, free to start, then from £19 a month.
A missed enquiry is a lost instruction
You pay to bring people to your site. Losing them at the moment they are ready to reach out is the most expensive drop of all. A single instruction, a conveyance, a will, an employment matter, is worth far more than a year of the tool. Capture one enquiry you would otherwise have missed and it has paid for itself many times over.
Without PlainAnswer
A prospective client asks at 11pm whether you handle their matter and what it costs. No one replies until morning. By then they have contacted another firm.
With PlainAnswer
The question is answered instantly from your own pages. If it is unsure, it takes the enquirer's details so the enquiry lands with you first, ready for a solicitor.
What prospective clients actually ask
- Do you handle this kind of matter, such as conveyancing, family, employment or probate?
- Do you offer a free initial consultation?
- How much will it cost, and do you offer fixed fees?
- How does the process work, and how long does it take?
- Where are you based, and can we meet remotely?
- How do I start, and what do you need from me?
PlainAnswer answers the clear ones from your site with the source shown. It captures the rest as enquiries, so nothing is lost.
How it works
You add your website, and any FAQs or extra details you want it to know: your practice areas, your fee approach, your process. PlainAnswer reads it all. Your site does not even need to be fully up to date: you brief the assistant directly, the way you would brief a new receptionist. A warm assistant then answers visitors from that content, with the source shown. When it is unsure, it captures the enquirer's name and contact and sends it to you. And it learns: answer a new question once from your Inbox, save it as an FAQ in a click, and the assistant handles it itself next time.
Built for trust, and it stays in its lane
It speaks only from your website, so it will not invent a fee or promise an outcome in your name. It does not give legal advice: it answers questions about your firm and captures the enquiry, and a solicitor takes it from there. It shows the visitor where each answer came from. When it does not know, it says so and captures the enquiry rather than guessing.
Pricing and offer
Common questions
Does it give legal advice?
No. It answers questions about your firm, such as your practice areas, fees and process, from your own content, and captures the enquiry. A solicitor gives the advice.
Will it quote a fee we did not set?
No. It answers only from your own pages and shows the source, so it will not invent a fee or promise an outcome in your name.
What if it does not know?
It says so and captures the enquirer's name and contact details for you. Answer it once and you can save it as an FAQ, so it handles that question itself next time.
Is enquirer data handled properly?
Yes. See our Privacy and Data Processing pages for the detail.
How long does it take to set up?
Usually the same day.
See it on your own website
Paste your address and ask it anything a client would, in about a minute. No signup.
Try the live demo